Since the early 1990s, The Jane Goodall Institute (JGI) has recognised that protecting chimpanzees and their habitat can no longer remain separate from the task of improving the human condition. Rapidly increasing destruction of forests and the pressures of growing populations mean that reaching individual farmers and villagers is key to conservation success. That’s why, in African chimpanzee range countries, JGI’s around the world work to build the capacity of rural communities to be self-sustaining in ways that enable them to prosper economically and culturally, while protecting the natural resources on which their long-term prosperity depends. JGI’s work is distinguished by its participatory, systems-based approach, successfully mobilising people to adopt new behaviors and practices to serve themselves and the broader landscape they rely on to survive. We apply this approach across multiple sectors, from agriculture and health to education and micro-credit.