As one of the first truly holistic charities, we have long-since recognised that protecting chimpanzees and their habitat can no longer remain separate from the task of improving the human condition. Rapidly increasing destruction of forests and the pressures of growing populations mean that reaching individual farmers and villagers is the key to conservation success.
Dr Jane Goodall also found that amazing changes happen when people feel empowered to make a difference. It’s these tangible local successes that give people reason for hope and cause them to take actions for a better world. That’s why we work to build the capacity of rural communities in chimpanzee range countries, to be self-sustaining in ways that enable them to prosper economically and culturally, while protecting the natural resources on which their long-term prosperity depends.
We apply this approach across multiple sectors, notably with our Peer Education Program. The program funds young girls to stay in school as well as equipping them with information on health and life skills. They then teach these lessons to their peers, thereby building youth leaders who have the skills and tools to initiate community projects to help animals, people and the environment.